I got to test the new Sensitive Formula as part of an early feedback group and I’m so glad I did. It’s gentle, it works, and it doesn’t give me that mouth irritation I’ve had with others. The refills are easy, no plastic, and no gritty after-feel. Definitely sticking with it.

it’s honestly been amazing. I’ve had sensitive teeth for years, and this is the first paste that feels like it’s doing something real. No harsh stuff, just fresh and gentle. The packaging looks great and it’s waste-free. Can’t fault it.

Noticed a reduction in pain after the first couple of brushes. Plus it feels really gentle, refreshing, and no weird aftertaste. Bonus that the bottle looks lovely on my bathroom shelf, and I feel good knowing it’s sustainable.

It’s so gentle that I don’t get those little zings anymore, but it still leaves my mouth feeling really fresh. The flavour’s light and not too minty, and the fact it’s plastic-free just makes me feel even better about using it. I’ve already switched over completely.

The bottle and toothpaste are both brilliant - saving so much plastic going to landfill and my dentist husband approves :)

It’s smooth, no weird chalkiness, and no burn—just fresh and clean. My gums feel way calmer too. Plus the refillable packaging looks great in the bathroom. Can’t wait until I can actually buy it.

I've used for the past year and love it. Silky smooth texture and because it's natural mint the taste isn't overpowering but lasts long and is super fresh!

I was curious about the BioHAP thing when I got asked to try this—it sounded fancy. Turns out it actually works. My teeth feel stronger, smoother, and less sensitive. No harsh whiteners, no grit, just a clean feeling. I’m sold.