Smile. Refill. Repeat.
One toothpaste. Every benefit.
BioHAP + fluoride + potassium citrate + aloe vera = your new daily ritual
Enamel Repair
BioHAP actively rebuilds enamel and repairs teeth
Gum Care
Aloe Vera soothes. No SLS or harsh chemicals.
Whitening
Enhances tooth gloss and whitens over time
Sensitivity relief
Potassium Citrate soothes nerve sensitivity
From sensitivity relief to everyday whitening — upgrade your smile with targeted, refillable care.
Majedeh has spent over 20 years as a specialist formulation chemist, working with brands such as Sensodyne and Aquafresh. At Life Supplies, Majadeh's mission is to deliver high-performance oral care products using the finest natural, good-for-you ingredients.
“Life Supplies formulation is free from SLS and titanium dioxide, some of the harshest ingredients often found in supermarket brands”
Majedeh Mazraei (MChem)
Lead Formulator
Silicone
SLS and parabens
Petrolatum and paraffin
Synthetic flavours
“Life Supplies provides all the optimal protection against dental disease, without the harsh ingredients found in many toothpastes.”
British Dental Journal
Crafted by the UK’s top industrial designers, our planet-friendly system pairs a refillable glass bottle with 100% compostable refills, so you can finally ditch plastic tubes for good.
- Mess-free design
- Perfect one-pump dose
- Refillable & built to last
- Easy twist travel lock
"My mouth feels immediately healthier after switching! Love the refills, never going back to tubes."
Mrs Abigail L
Use, bin, repeat
single use plastic
Endlessly refillable with home-compostable packs
Ugly & messy bathroom clutter
Looks great in any bathroom
Harsh and gritty artificial formula
Clean, effective chemistry without the fluff
300 million in UK landfill every year
Made from sugarcane and fully compostable
Empty again? On the shopping list
Convenient refills delivered right on time
"My mouth feels immediately healthier after switching! Love the refills, never going back to tubes."
Mrs Abigail L
Brilliant & dentist approved! The bottle and toothpaste are both brilliant - saving so much plastic going to landfill and my dentist husband approves :)
“Just as good as the big brands! Leaves mouth feeling fresh and teeth really clean. Easy to refill and the best thing is you’re really doing your bit for the environment!”
"Super fresh, love the taste! I've used for the past year and love it. Silky smooth texture and because it's natural mint the taste isn't overpowering but lasts long and is super fresh!
"My teeth feel hygienist clean. Its beautiful glass container goes so well in the bathroom and is easy to fill. This companies values align with mine to reduce plastic, keep up the great work!"
Loving not having toothpaste in the bathroom anymore, tastes good, does the job well and looks snazzy at the same time. Everyone should have this!
"Beauty and elegance in your bathroom whilst helpIng save the planet. The Toothpaste is amazing and my teeth are so pearly white. I absolutely love it!"
"The toothpaste itself is incredible and far cleaner, fresher, prettier and superior in every way to all shop brands. Kudos guys!"
Elevated oral care without the unnecessary additives and waste plastic.
TOOTHPASTE
TOOTHPASTE WORTH SMILING ABOUT
NEXT GENERATION SMILE CARE
Effective natural ingredients and powerful dental science, all inside the world’s first zero-waste toothpaste
OFFICIAL PARTNER
We'll fund the collection of 10 plastic bottles when you take out a plan, and then 5 for every refill
100% money-back guarantee
Try our sample packs risk-free and if you don't love them we'll give you your money back.
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